|store=[[Skyrim:The Bannered Mare|The Bannered Mare]]
Hulda is a Nord innkeeper who owns the Bannered Mare in Whiterun. She will sometimes mention that she plans on retiring soon and selling the inn to Ysolda. Ysolda will also say that she is going to save up the money to buy the Bannered Mare from Hulda, but this never really seems to be the case. If Hulda is killed, Ysolda will immediately take over the Bannered Mare
and still talk of buying the Bannered Mare from Hulda.